After touting its delivery speed for the past 53 years, Domino's Pizza is now telling its employees to slow things down a bit thanks to its new handmade pan pizza.

The pan pizza made its debut in the fall and is the chain's largest product launch in three years. Domino's is communicating to customers that "slower is better" when it comes to preparing the new offering with a new TV spot featuring clips from Domino's Pizza commercials from the 1980s.

"The word is spreading, but there are still many people out there who have yet to try our handmade pan pizza," said Russell Weiner, Domino's Pizza chief marketing officer. "Our hope is that, by continuing to tell the story of what makes this awesome product so unique to our menu, that people will continue to discover that Domino's is now in the pan pizza game."

The campaign stars Robert Gavitt, a Domino's Pizza franchise owner from Dallas, who helps explain why the handmade pan pizzas need more time to bake.

"Being a Domino's franchise owner since 1989, I can attest that slowing down has never been a part of the Domino's culture — especially considering we are the company that has proudly held a World's Fastest Pizza Maker competition since 1983," Gavitt said. "However, for those who enjoy our handmade pan pizza, it's the right thing to do — and if it means a better experience for our fans and customers, we are all for it."

Read more about marketing and promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Chicken

http://global.networldalliance.com/new/images/products/6793.png

6793/Chicken

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.