• PizzaMarketplace.com Top 100 Movers & Shakers, No. 6: Little Caesars

    Tags: Top 100

Little Caesars – known for its "Pizza!Pizza!" tagline, its Crazy Bread and its Hot-N-Ready line – has been around since 1959, and the brand is now poised to kick its marketing and innovation strategies into high gear. This comes after a successful 2011, in which the company generated $1.48 billion and added about 10 percent to its unit count.

The Michigan-based chain named Dana Tilley as its new vice president of research, development and innovation a little more than a year ago. She is charged with implementing new products, recipes, packaging and equipment under CEO David Scrivano's leadership.

Little Caesars has rolled out high visibility promotions in the past year with partners such as Discover Cardholders and ESPN SportsCenter, and the company has even bigger plans to significantly increase its ad spend. Ed Gleitch joined the team in the fall as SVP, Global Marketing.

According to Kantar, the company's measured media spending increased by nearly 33 percent – to $22.4 million – in 2011. However, that budget is still less than 25 percent of other major pizza players. Little Caesars is looking to gain more shares beginning this year.

Additionally, Little Caesars Pizza's mission is to give back to the communities in which it serves. Franchisees participate in school related programs and have raised thousands of dollars for charities, as well as community and neighborhood programs, through restaurant-sponsored fundraisers and in-store functions. One of the most significant corporate programs the company has funded is its Little Caesars Love Kitchen. A mobile kitchen on wheels, the Little Caesars Love Kitchen has fed more than two million people in 48 states and four Canadian provinces. It has also responded to natural disasters and the terrorist attacks of Sept. 11, 2001.

Also, in 2006, Little Caesars introduced its Little Caesars Veterans Program, which provides franchise business opportunities to qualified, honorably discharged veterans transitioning to civilian life or seeking a career change.

Download the complete PizzaMarketplace Top 100 Movers & Shakers.

Related Content

User Comments – Give us your opinion!
Products & Services

ExpressNet

http://global.networldalliance.com/new/images/products/ExpressNet_iix.gif

1428/ExpressNet

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.