Domino's Pizza has updated its Domino's Tracker with a new experience exclusive to customers who order the chain's new Handmade Pan Pizza.

Domino's Tracker, which made its debut in 2008, already features a variety of themes —  from hair metal music to baseball — that accompany customers as they track their orders.

Starting this week, customers who order a Handmade Pan Pizza will get to experience a new theme, following along with their order's progress while "D.J. Slow Pans" introduces slow jam music and narrates a pair of videos showing why the new offering needs extra time to cook.

This is the first time Domino's Tracker has featured video embedded in the tracker.

"We recently showed pizza lovers why, for the first time in our history, we were saying 'slow down' when it comes to our Handmade Pan Pizza," said Chris Brandon, Domino's Pizza spokesperson. "This new Domino's Tracker theme illustrates the process in a fun way that we think our customers will really dig."

With the new feature, the "Prep" and "Bake" stages have been renamed to "Slower Prep" and "Slower Bake." A Facebook sharing feature will also allow customers' Facebook friends to visit dominos.com to order a Handmade Pan Pizza right from their status update.

Domino's Tracker, which already allowed customers to leave feedback for their store during the process, will also now feature a Yelp button directly on the Domino's Tracker page to encourage guest feedback.

Read more about online features.

Related Content

User Comments – Give us your opinion!
Products & Services

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

PeopleMatter SCHEDULEā„¢

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.