Toppers Pizza will be utilizing Vine to help celebrate its Worldwide Topperstix Day April 20 by giving its loyal customers the chance to call the shots.

In an effort to interact directly with its core demographic of college students, Toppers is constantly looking for new social media platforms, according to the company. For Worldwide Topperstix Day, Toppers will let customers direct a pair of actors and tell them what they'd like to see in a video.

Scenarios will be chosen from suggestions submitted on the Toppers Facebook page and performed in a series of Vine videos hosted on the site.

Read more about social media marketing.

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