Lipton hopes its new Tea Makeover will make it easier than ever for restaurants — from large chains to small independent brands — to sell and market tea to customers.

Since people tend to order beverages by brand, they often default to water when they don't see a brand they recognize, according to Lipton, which has launched a series of tools, including server promotions and free front-of-house merchandise, developed to help operations improve beverage sales and convert more orders of water to iced tea.

Success with Lipton has already been proven at operations, including Blake's Lotaburger, according to a company press release. Located in New Mexico, the 75-unit QSR brand switched to Lipton Fresh Brewed Iced Tea and branded it with front-of-house merchandise in a 12-unit test. In doing so, Blake's Lotaburger doubled its tea orders and made iced tea its No. 1 beverage.

Restaurant operators can request Tea Makeover tools and information at: www.unileverfoodsolutions.us/LiptonTips.

Read more about beverages.

Related Content

User Comments – Give us your opinion!
Products & Services

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.