Papa John's has launched its Homers for Heroes campaign to fight childhood cancer. The chain will donate $100 for every homerun hit by a Louisville (Ky.) Bats' player this season at Slugger Field, and $1,000 for every grand slam. The donation will go to the Addison Jo Blair Cancer Care Center at Kosair Children's Hospital, also in Louisville, where the chain is headquartered.

The donation will be made in the name of Sammy Johnson, also known as Super Sammy, a 3-year-old boy from Columbus, Ohio, who has been fighting stage 4 Neuroblastoma for the past nine months. Papa John's has been following and supporting Super Sammy's fight through Facebook.

"Kosair Children's Hospital is on the front lines of childhood cancer treatment and clinical research every day and we are honored to support the great work they do for children and families in the Louisville community and beyond," said John Schnatter, Papa John's founder, chairman and CEO. "We are honored to make this donation in the name of Super Sammy, who has inspired us with his brave fight and positive attitude, and hope it will help raise awareness of this terrible childhood disease."

Kosair Children's Hospital has more than 650 children in ongoing cancer treatment, clinics and follow-ups each year.

Official Pizza of Richmond International Raceway

Additionally, Richmond International Raceway announced today that Papa John's has signed on as the Official Pizza of Richmond International Raceway.

"It's true that 'Better Ingredients, Better Pizza' is the national slogan of Papa John's Pizza, but in Richmond we are a locally owned franchise group and we like to twist that slogan a bit," said Papa John's-Richmond Marketing Manager Stephanie Smith. "We are about Better People too, and that means community involvement."

Papa John's Pizza-Richmond includes 18 locations throughout the Metro Richmond area. The local owning franchise group, PJ Cheese Inc., aims to constantly associate the brand to something community oriented, according to a news release.

Read more about cause marketing and branding.

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