Pizza Hut goes after gamers with Xbox ordering app

Some pizza businesses allow their customers to order without leaving their Facebook page, others feature ordering capabilities through a dorm hall kiosk.

One concept in Dubai allows guests to order by pushing a button on a refrigerator magnet.

Pizza ordering, in a nutshell, is easier and more convenient than ever. And now, Pizza Hut is taking things to a whole new level with the introduction of an ordering app for Xbox 360 that allows users to order food straight from their gaming console.

The app was unveiled Tuesday at the Microsoft campus in Redmond, Wash., in front of more than 2,000 Pizza Hut and Microsoft employees. The companies claim this is the first branded app to offer the ability of purchasing goods straight from a gaming console.

The Create Your Pizza app experience can be navigated via Kinect for Xbox 360 hand gestures and voice commands as well as the Xbox 360 controllers, and marks the first of many activations including exclusive rewards planned by Pizza Hut.

"The launch of the ordering app for Xbox Live users represents a major milestone for Pizza Hut and sets the tone for ordering capabilities for not only the pizza category, but the entire retail landscape," said Kurt Kane, chief marketing officer at Pizza Hut. "With today's avid gamers, entertainment fans, and busy modern families gathering around their TVs as much as they gather around a dinner table, we felt this was a natural next step for Pizza Hut as we continue to own the digital ordering experience for pizza lovers everywhere."

Through the downloadable app, Pizza Hut for Xbox 360 enables Xbox Live subscribers in the U.S. to order from the full menu, including new products, straight from their Xbox Live dashboard. Customers who download and place an order through the app by May 6 will receive 15 percent off their entire purchase. Also, exclusive offers from titles including Forza Horizon, Halo 4 and Kinect Sports will also be available through the Pizza Hut App in the upcoming months.

"We're proud to launch the Pizza Hut for Xbox 360 app, which will allow hungry Xbox Live members to easily satisfy their pizza craving while enjoying their entertainment," said Ross Honey, general manager of Xbox Advertising at Microsoft. "This innovative app from Pizza Hut makes family night on Xbox Live that much more complete."

How to use the app

To use the Pizza Hut for Xbox 360 app, users set up an account and then download the app via the apps hub on their dashboard. They are then able to browse the full menu from their local Pizza Hut.

Users can scroll through the app using their controller, hands or voice (for Kinect users) to build their pizza. They can also post their order screen features to Facebook and share their activity with friends. Additionally, the app features geo-targeted offers that pop up on the users' home screen.

Check out the video introduction of the Pizza Hut for Xbox 360 app.

Read more about customer experience.

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