A new email campaign created by Papa John's in partnership with Viggle encourages users to "check-in" to their favorite TV shows and earn rewards from the pizza brand.

According to Mobile Commerce Daily, Papa John's is using its email database from its loyalty program, Papa Rewards, to incentivize customers to use mobile.

According to the story, rewards members who have a tablet or smartphone are prompted to learn more about how to get more pizza. The email features a space where consumers can download the Viggle mobile app and then check-in to their favorite TV shows. They can also play games and chat with other fans to earn points for rewards, including free pizza.

From the story:

Using email for this particular initiative is effective. Papa John's is able to reach its database of users and is encouraging sales with a mobile rewards-based program. More marketers are turning to email to help spread the word out about their mobile offerings.

Buffalo chicken is back

Additionally, due to consumer demand, Papa John's has brought back its Buffalo chicken pizza, which features ranch sauce, all-white chicken strips, bacon, onions and mozzarella cheese, topped with a tangy and spicy buffalo sauce.

A large Buffalo chicken pizza is available for $11 and will be on the menu throughout the U.S. until May 26.

"Consumers have spoken, and we've delivered," said John Schnatter, Papa John's founder, chairman and CEO. "Our Buffalo chicken pizza consistently ranks as one of our most popular pizzas, and we are excited to make this premium offering available once again nationwide."

Read more about mobile initiatives or food and beverage offerings.

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