A new email campaign created by Papa John's in partnership with Viggle encourages users to "check-in" to their favorite TV shows and earn rewards from the pizza brand.

According to Mobile Commerce Daily, Papa John's is using its email database from its loyalty program, Papa Rewards, to incentivize customers to use mobile.

According to the story, rewards members who have a tablet or smartphone are prompted to learn more about how to get more pizza. The email features a space where consumers can download the Viggle mobile app and then check-in to their favorite TV shows. They can also play games and chat with other fans to earn points for rewards, including free pizza.

From the story:

Using email for this particular initiative is effective. Papa John's is able to reach its database of users and is encouraging sales with a mobile rewards-based program. More marketers are turning to email to help spread the word out about their mobile offerings.

Buffalo chicken is back

Additionally, due to consumer demand, Papa John's has brought back its Buffalo chicken pizza, which features ranch sauce, all-white chicken strips, bacon, onions and mozzarella cheese, topped with a tangy and spicy buffalo sauce.

A large Buffalo chicken pizza is available for $11 and will be on the menu throughout the U.S. until May 26.

"Consumers have spoken, and we've delivered," said John Schnatter, Papa John's founder, chairman and CEO. "Our Buffalo chicken pizza consistently ranks as one of our most popular pizzas, and we are excited to make this premium offering available once again nationwide."

Read more about mobile initiatives or food and beverage offerings.

Related Content

User Comments – Give us your opinion!
Products & Services

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Thr!ve Point-of-Sale

http://global.networldalliance.com/new/images/products/6811.png

6811/Thr-ve-Point-of-Sale

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.