Pizza Patrón introduced its new campaign this week, ¡Es Calidad! (It's quality). The company's new fresh ingredients menu strategy centers on dough made fresh every morning, whole milk mozzarella cheese, garden fresh vegetables and the company's signature pizza sauce made from fresh-packed Roma tomatoes, according to a news release.

Although upgraded, fresh ingredients will be added to the menu at every location, prices will remain the same.

"The fresh-cut vegetables add new depths of flavor, freshness and quality to our pizzas," said Andrew Gamm, Pizza Patrón brand director. "When we make important business decisions at our company, we often ask ourselves 'What would the Patrón do?' In this case, the answer was simple — if it means more value and a better experience for our customers, the Patrón would do it every time. The best pizzas are hand-crafted from start to finish and use only the best ingredients."

Pizza Patrón is headquartered in Dallas with 106 locations in eight states and more than 80 under development.

Read more about marketing and promotions.

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