Editor's note: The following information is part of a countdown recap from the inaugural Top 100 Movers and Shakers publication. It was published in the spring of 2012. Some of the information may now be different.
Businesses are looking at ways to leverage the increased use of smartphones to deliver messages to their customers, and one way is through mobile coupons. According to Juniper Research, consumers worldwide will redeem more than $43 billion worth of mobile coupons by 2016, compared with an estimated $5.4 billion cashed in during 2011. Although the jury is still out on how mobile coupons will stack up compared to paper coupons in the next few years, there is one area where mobile is the clear winner: speed. If a pizzeria operator needs to boost business on a rainy day or to move a slow-selling item, he or she can design and issue a mobile coupon to participants in the shop's loyalty program in a matter of minutes. In addition, quick-response codes placed on posters or in newspaper and magazine advertisements can be a convenient way to sign up new customers.
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