Papa John's this week announced a sponsorship deal with the Indiana Pacers that gives the pizza chain rights to in-game promotions and use of team marks. To mark the partnership, John Schnatter, Papa John's founder, chairman and CEO, attended Wednesday's playoff game against the New York Knicks to give away pizza to hundreds of fans.

"I was born and raised in the state of Indiana, and it's where I started Papa John's, so this state and our partnership with the Pacers hold a special place in my heart," Schnatter said. "What this partnership is all about is rewarding Pacers fans with better quality pizza while generating excitement for both the Pacers and Papa John's."

The relationship began earlier this month when the brand partnered with Pacers' all-star Paul George to support Riley House for Children at Indiana University Health. Through the promotion, Papa John's will donate $1 of every order of its Hope Happens Here Meal Deal to Riley Hospital for Children. The promotion already has raised more than $2,500.

Read more about marketing, branding and promotions.

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