CorFire, a provider of mobile commerce technology, is partnering with OLO, a digital commerce engine for restaurants, to create mobile applications that allow restaurants to move beyond mobile and online ordering and into more sophisticated mobile commerce functionality, according to a company press release.
As a result leading multi-unit chains will now be able to take advantage of all the benefits of mobile commerce, said OLO Founder and CEO Noah Glass. From more efficient and accurate ordering and payment transactions and the ability to distribute promotional and loyalty driving offers, to social sharing and mobile gift cards sales, these applications will enable the chains to improve service delivery, reduce labor costs and increase customer engagement. Chains, Glass said, will now have access to a deep level of customer purchase and behavioral data from which to make more informed business decisions.
"This partnership creates synergy between two of the leading mobile commerce companies to offer a full suite of services: mobile ordering, mobile local offers, mobile payment, mobile gifting, mobile loyalty, and mobile social check-ins," Glass said. "Instead of requiring separate mobile apps for mobile payment and mobile ordering, this integration will provide brands with a one-stop shop for all forms of mobile customer engagement through the industry's proven, best-of-breed providers."
Restaurant chains are constantly seeking new ways to improve speed of service, increase average ticket size, reduce transactional costs, and build loyalty thru more sophisticated customer engagements, said Sang Yook, chief strategy officer, CorFire.
"By combining their technologies, OLO and CorFire are making the promise of mobile commerce a reality for QSRs," Yook said.
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