Chuck E. Cheese's has launched a new promotion that rewards guests 12 and under with tokens, tickets and exclusive trips inside the TicketBlaster. From now through Sept. 1, kids will be given a free game piece valid for five, 10, 20, 50 or 100 tickets; five or 10 tokens; or a free turn in the TicketBlaster upon every visit to a Chuck E. Cheese's location.

"This year at Chuck E. Cheese's we've been committed to giving families a memorable experience at an unbeatable value," said Randy Forsythe, executive vice president, director of Operations at parent company CEC Entertainment Inc. "One of the things we see reflected constantly in the photos our guests send us of their family trips is overwhelming joy and excitement on kids' faces while in our game room. This summer we want to give families that game-room excitement from the moment they enter Kid Check. Every kid is a winner every time they walk through the door."

The brand is also encouraging summer activities such as its Reading Rewards Calendar that enables kids to earn 10 free tokens when they accomplish their goal of reading every day for two weeks and track their progress.

Read more about marketing and promotions.

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