• Long Range launches tablet tool for collecting real-time guest feedback

Long Range Systems, a supplier of on-site guest and staff paging, has debuted LRS Survey, a tablet-based tool for capturing real-time guest experience feedback.

"No longer do managers have to find out about a negative guest experience by reading complaints on Facebook or Yelp, long after the guest has left the restaurant," said Skip Cass, CEO of Long Range Systems. "Getting immediate feedback puts the manager in control of the guest experience and employee service levels."

LRS Survey consists of an Android tablet loaded with a custom survey and a custom-fitted case with a credit card and check slip holder. The system transfers guest responses over Wi-Fi for immediate access to survey data. LRS Survey provides immediate feedback to a manager's mobile device with a text message, giving them the opportunity to react to positive or negative comments before the guest leaves. Reporting can be tailored to individual business needs, based on the data most valuable to management. Multiple surveys can be loaded onto each device as well. LRS Survey also includes 24/7 tech support, Cass said.

LRS Survey provides the immediate benefit of on-site collection of guest feedback for accurate, consistent, actionable information that allows managers to instantaneously and appropriately react to both positive and negative situations, Cass said. Over time, LRS survey helps companies understand and measure customer perceptions about operations, staff, products and services and environment. This data can further be used to level-set and benchmark goals and expectations for employees and multiple locations.

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