Pizza Hut jumps on board flatbread trend

Pizza Hut today introduced a new style of pizza to add to its portfolio of thin crust, pan crust and stuffed crust. The Firebaked Style Flatbread Pizzas, now available in the U.S. only, feature a "wood-fired style" crust, "high-quality cheese" and "toppings that extend to the edges," according to a news release.

The Flatbreads come six to a box, and can be topped three different ways with up to three toppings each — all for $11.99.

"We wanted to give our fans a lighter crust experience that doesn't skimp on flavor and believe we've delivered that with our Firebaked Style Flatbread Pizzas," said Kurt Kane, chief marketing officer at Pizza Hut. "We take pride in our food innovation chops. Our latest creation is yet another example of how we pay close attention to what consumers want and bring it to them in a very accessible, convenient and value-focused way."

According to GuestMetrics, the pizza segment turned in strong sales in Q1 2013, driven in large part by expanded flatbread offerings. GuestMetrics pulled numbers from its POS database, which showed more than $8 billion in sales in 2012 and 8.8 percent growth in Q1.

"To put the importance of this in perspective, while non-flatbread pizzas were 83 percent of total pizza sales in Q1 '13, about 60 percent of the incremental growth for pizza was due to strength in flatbread pizzas," said Peter Reidhead, vice president of strategy and insights at GuestMetrics.

Earlier this year, Pizza Hut launched Crazy Cheesy Crust Pizza, which joined the menu of its original Thin 'n Crispy, signature Pan and Stuffed Crust.

"Our food innovation team is encouraged to experiment and create recipes that change the way America consumes pizza," said Executive Chef Wiley Bates III. "We didn't invent flatbread pizza, but Pizza Hut's Firebaked Style Flatbread Pizzas strike the perfect balance between a product that's hot given current food trends and one that delivers an eating experience that is perfect for our customers."

Read more about food and beverage introductions.

Related Content

User Comments – Give us your opinion!
Products & Services

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.