Swampscott, Mass.-based Hot Cheese Pizzeria has launched a new website to make it easier for customers to order online.

Prior, the 5-year-old concept only had an online ordering service. A link to the online ordering service still appears on its new website but now, in addition, consumers can view the menu options by categories, print out coupons for in-store redemption, and get other information about the establishment. Consumers can also sign up for future eNewsletters that will contain special money saving offers.

Charles Gomes, founder and operator of Hot Cheese Pizzeria, said the business developed the new website because of consumer demand.

"(Consumers) want great tasting, affordable food and beverage options, and they want to be able to make their selection and order quickly, without issue," he said.

The new site is located at hotcheesepizzeria.com.

Read more about online initiatives.

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