MICROS Systems Inc., a provider of information technology solutions for the hospitality and retail industries, has introduced the new MICROS Commerce Platform (MCP).
MCP is a single commerce engine that seamlessly connects all consumer touch points.
Utilizing the connected omni-channel model employed by leading retail organizations around the world, the introduction of MCP marks the first time local, content and ecommerce systems have fully integrated in the hospitality space, according to MICROS.
MCP is a cloud-based SaaS offering that can streamline a businesses' commerce model and drive revenue business through data-driven web, tablet and mobile experiences. Hotels, restaurants and retail organizations utilizing MCP will gain access to a single management module where they can access MCP's full suite of product offerings and content management capabilities.
"The MICROS Commerce Platform is poised to revolutionize the way that the hospitality and retail marketplaces approach commerce," said John Gularson, executive vice president MICROS eCommerce. "The MICROS Commerce Platform solves the problem of a fragmented customer experience by focusing on the market need, and delivering an innovative, open, and simple solution."
Read more about mobile commerce initiatives.