Slade Gorton, a provider of premium seafood through foodservice and retail channels, and Elevation Brands, a provider of all-natural, allergy-friendly and gluten-free foods, have inked a deal to put gluten-free/allergy friendly choices on menus everywhere.

The new Slade Gorton/Elevation Brands partnership, according to a press release, will give foodservice distributors and operators a consistent and reliable source of trusted AF/GF seafood and non-seafood items sold under the ICYBAY and Ian's brands. ICYBAY is Slade Gorton's premium seafood brand, and Ian's is Elevation Brand's line of all natural, allergy-friendly and gluten-free frozen foods.

Millions of allergy and gluten-intolerant (celiac disease) sufferers, as well as anyone focused on improving health and wellness through better nutrition, will be able to order allergy-friendly, gluten-free versions of their favorite foods, including seafood, at schools and institutions, in restaurants and workplace cafeterias, said Elevation Brands CEO Chuck Marble.

"This partnership is a natural fit," he said. "Each of us brings a proven strength to the table – ours as a manufacturer and pioneer of allergy-friendly foods consumers can trust and theirs as a trusted, long-term provider of seafood and partner to the foodservice world."

According to the Celiac Disease Center, 18 million Americans suffer from celiac disease — an intolerance to gluten found in wheat, barley and other grains. Allergies to other common food ingredients including dairy and soy are also on the rise in children and adults alike. As a result, public institutions including schools and government organizations are under increasing pressure to offer allergy friendly/gluten-free items in their cafeterias and eateries.

The U.S. gluten-free market reached $4.2 billion in 2012, and is poised to reach $6.6 billion by 2017, according to a report by Packaged Facts, a market research publisher.

Read more about health and nutrition.

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