Slade Gorton, a provider of premium seafood through foodservice and retail channels, and Elevation Brands, a provider of all-natural, allergy-friendly and gluten-free foods, have inked a deal to put gluten-free/allergy friendly choices on menus everywhere.

The new Slade Gorton/Elevation Brands partnership, according to a press release, will give foodservice distributors and operators a consistent and reliable source of trusted AF/GF seafood and non-seafood items sold under the ICYBAY and Ian's brands. ICYBAY is Slade Gorton's premium seafood brand, and Ian's is Elevation Brand's line of all natural, allergy-friendly and gluten-free frozen foods.

Millions of allergy and gluten-intolerant (celiac disease) sufferers, as well as anyone focused on improving health and wellness through better nutrition, will be able to order allergy-friendly, gluten-free versions of their favorite foods, including seafood, at schools and institutions, in restaurants and workplace cafeterias, said Elevation Brands CEO Chuck Marble.

"This partnership is a natural fit," he said. "Each of us brings a proven strength to the table – ours as a manufacturer and pioneer of allergy-friendly foods consumers can trust and theirs as a trusted, long-term provider of seafood and partner to the foodservice world."

According to the Celiac Disease Center, 18 million Americans suffer from celiac disease — an intolerance to gluten found in wheat, barley and other grains. Allergies to other common food ingredients including dairy and soy are also on the rise in children and adults alike. As a result, public institutions including schools and government organizations are under increasing pressure to offer allergy friendly/gluten-free items in their cafeterias and eateries.

The U.S. gluten-free market reached $4.2 billion in 2012, and is poised to reach $6.6 billion by 2017, according to a report by Packaged Facts, a market research publisher.

Read more about health and nutrition.

Related Content

User Comments – Give us your opinion!
Products & Services

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.