• PizzaMarketplace Top 100 Movers & Shakers Trends, No. 5: Mobile apps and commerce

    Tags: Top 100

Editor's note: The following information is part of a countdown recap from the inaugural Top 100 Movers and Shakers publication. It was published in the spring of 2012. Some of the information may now be different.

Like online ordering and social media, the mobile space seems to be here to stay. A handful of pizzerias have jumped in early — with either iPhone or Android apps or both — and have reaped the benefits. In the past three years, more than 300,000 mobile apps have been developed. These apps have been downloaded 10.9 billion times. And this trend is only expected to accelerate, as Cisco predicts there will be 788 million smartphone-only Web browsers by 2015.

Pizza Hut claims it was the first in the segment to launch an iPhone app, and also offers video-on-demand as customers order. In addition to apps and ordering capabilities, mobile also has a commerce component that is expected to account for $670 billion by 2015, according to Juniper Research.

And as consumers become increasingly tethered to their smartphones, mobile loyalty programs are also expected to grow quickly. CiCi's Pizza of Tampa Bay, a franchisee with seven units in the Tampa, Fla., market, recently leveraged Sundrop Mobile loyalty’s solution to reverse a double-digit year-over-year negative sales comparison trend. This program also recently helped generate the highest single-day sales ever for a Little Caesars' franchisee.

Download the complete PizzaMarketplace Top 100 Movers & Shakers

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