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Jeff and Deborah Percey, who were among the first franchisees of Five Guys Burgers and Fries, have been awarded up to eight Pie Five Pizza Co. franchise units in the Richmond, Va., market.

Pie Five Pizza Co. is a subsidiary of Pizza Inn Holdings Inc.

"We searched extensively for another exciting concept where we could replicate the success we have had with Five Guys, and we are extremely impressed with Pie Five's business model," said Jeff Percey. "The simplicity of their operations, the consistency of their product and their seasoned management team all add up to a winning formula. We've become big fans of Pie Five, and we know our friends in Richmond will soon be fans as well."

Prior to becoming a Five Guys franchisee, Jeff Percey was director of Franchise Development at Fransmart Inc., where he represented young restaurant brands seeking to expand nationally. He has experience in real estate analysis, contract negotiations, infrastructure development, training and vendor relationships.

The Perceys now operate six Five Guys locations in Richmond and Baltimore. They have won two of the chain's top awards: "Top Franchisee — Highest Average Unit Volume" and "High Sales Volume in a Traditional Location," as well as the "Best of Richmond" award based on consumer voting.

Pie Five currently has 10 locations in Texas and one location in Utah. The addition of the Richmond market brings the total announced franchise restaurants under contract to 72 in Florida, Missouri, North Carolina, Florida, Texas, Utah and Virginia.

The first Richmond-area restaurant is projected to open in early 2014.

Read more about franchising and growth.

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