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Papa John's, the Official Pizza Sponsor of the NFL, today announced it has signed an agreement as the Official Pizza Partner with The Football League in the United Kingdom.

The agreement represents the first UK sport sponsorship by the company, which has more than 200 restaurants throughout the country.

"Much like the NFL in the U.S., The Football League is a premier brand in the UK, and we are delighted to be associated with the league and its passionate fans," said John Schnatter, CEO, founder and chairman.

The deal allows Papa John's the exclusive rights to The Football League's marks, and its digital assets, including online banners, dedicated emails to league and club fans, as well as exclusive Facebook and Twitter promotions.

"This is a partnership that will be really popular with fans," said Richard Heaselgrave, The Football League's chief commercial officer. "Like our clubs, Papa John's restaurants are located in towns and cities across the country and they will reach out to supporters with a range of promotions and custom offers."

Formed in 1888, The Football League includes 72 member clubs.

Read more about marketing and branding.

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