The second Domino's #DomiNoNo entered the record books July 13, thanks to the San Francisco Giants' Tim Lincecum's no-hitter against the San Diego Padres. The feat means that 10,000 free Domino's pizzas were given away to MLB.TV subscribers.

The Domino's DomiNoNo offer will be available for five consecutive days or until 10,000 codes are given away.

Lincecum's no-hitter was the second this year, with the first coming just 10 days earlier from Homer Bailey.

The second no-hitter marked the conclusion of the Domino's DomiNoNo program, where subscribers of MLB.TV had a chance to receive free pizza following each of the first two no-hitters of the 2013 MLB season.

The Domino's DomiNoNo was part of a larger media package between Domino's and MLB Advanced Media that included the pizza company's ads featured on several MLBAM digital media properties.

Read more about marketing and promotions.

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