Infographic: 3 ways loyalty programs grow your business

By Chris Luo, FiveStars

Customer loyalty marketing is not typically what owners of small and medium businesses say is their primary marketing focus. More typically you see that they focus on activities around customer acquisition. As a result, you see money pouring into things like print and TV advertising or even Google or Facebook advertising and daily deals.

However, data that FiveStars has uncovered from the store visit behavior of more than 1 million customers and the results of FiveStars loyalty programs deployed by more than 2,000 small and medium businesses reveal that overemphasizing customer acquisition could be a mistake and could leave revenue on the table.

Two important insights drive the importance of customer loyalty marketing:

  1. 20 percent of customers drive 72 percent of visits and 80 percent of revenue.
  2. Loyalty incentives can lift customer visits on average by 12 to 44 percent.

Learn more surprising facts about customer loyalty in the infographic below.

Related Content

User Comments – Give us your opinion!
Products & Services

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Features

http://global.networldalliance.com/new/images/products/4541.png

4541/Features

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Mexican-Style Meats

http://global.networldalliance.com/new/images/products/6795.png

6795/Mexican-Style-Meats

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.