Papa John's is thanking its fans with a 50-percent discount on large pizzas through Aug. 18.
The promotion was created by the company in response to being named the top national pizza chain in the American Customer Satisfaction Index (ACSI) survey, released in June.
Customers can get the discount by ordering online at papajohns.com and using the promo code "50Thanks." Those who take advantage of the offer will automatically be entered into a drawing for two tickets to Super Bowl XLVIII.
"This offer is our way thanking our customers for their loyalty," said John Schnatter, Papa John's founder, chairman and CEO. "We've always believed that our focus on quality not only creates a better pizza, but a better overall customer experience. Our quality extends to our partners too, which is why we have partnered with the NFL, one of the world's leading brands, and are excited to offer our customers the chance to win tickets to one of the sporting world's premiere events, the Super Bowl."
Two winners, who will be randomly drawn from all customers ordering online throughout August, will receive two tickets each to Super Bowl XLVIII at the New Jersey Meadowlands in East Rutherford, N.J. on Feb. 2, 2014.
Papa John's is in the midst of a multi-year sponsorship with the NFL and is also the Official Pizza of 16 individual teams.
Read more about marketing and promotions.