Mellow Mushroom has partnered with Coca-Cola and Live Nation to offer the chance for customers to win two VIP trips to the 2013 American Music Awards Nov. 24 in Los Angeles.

The Share Happiness promotion runs through Aug. 31.

Customers who play the "Spin the Coke Bottle" digital table top trivia game will get the chance to win the VIP trip, in addition to 6,000 instant win prizes such as Mellow Mushroom gift cards and Live Nation concert cash.

Guests will also have the opportunity to share virtual e-cards to friends and family, all related to the 'Share Happiness' and music concept of this promotion.

"Mellow Mushroom is a brand that provides every guest with something unique and different, from the food and craft beer to the music, restaurant décor and atmosphere. We feel this Share Happiness that leverages the Coca-Cola partnerships with Live Nation and also with American Music Awards provides a natural extension of this brand experience: allowing us to give our guests the opportunity to win something they couldn't buy — a VIP experience to the American Music Awards. The ability to win Live Nation instant prizes and create unique Mellow e-cards will also add a fun brand engagement that we know our guests will love," said Annica Kreider, vice president of Brand Development for Mellow Mushroom.

Kreider adds that the Spin the Coke Bottle in-store digital table top game also provides a "fun, unique" way for guests to interact with their table mates.

Read more about marketing and promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

ExpressNet

http://global.networldalliance.com/new/images/products/ExpressNet_iix.gif

1428/ExpressNet

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

PeopleMatter SCHEDULE™

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Enterprise Reporting & Management

http://global.networldalliance.com/new/images/products/6813.png

6813/Enterprise-Reporting-Management

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.