Blaze Fast-Fire'd Pizza will soon have a presence near the University of California Santa Barbara through a franchising agreement with Isla Vista BP LLC, led by Joel Heller, Richard Heller and Karen Rudnai.

Scheduled to open in Q4, the new 50-seat restaurant, which features an outdoor patio for afternoon and evening dining, will be located at 6546 Pardall Road Isla Vista, Calif.

Blaze Pizza uses an assembly line format that lets guests customize one of the menu's signature pizzas or create one of their own, for about $7.

"I am thrilled to have this opportunity to take the years I've spent developing my dough recipe and now bring it to a broader audience," said Executive Chef Brad Kent. "For me, a good pizza begins and ends with the crust. I am really looking forward to introducing the Isla Vista community and all the students at UCSB to Blaze."

Read more about franchising and growth.

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