Atlanta-based Mellow Mushroom will host an Atlanta Falcons Player Bobble Head Series promotion starting Sept. 2. The Falcons' Julio Jones, Sean Weatherspoon, Matt Ryan, Steven Jackson, Thomas DeCoud and Tony Gonzalez will all be featured throughout the campaign, with a different player each week.

There are 36 stores participating from the Atlanta DMA, along with Albany, Macon and Warner Robins, Ga.

Additionally, Mellow will host an autograph kickoff party in Cumming, Ga., at the Avenues Shopping Center location, from 4-10 p.m. Sept. 3. Sean Weatherspoon and Thomas DeCoud will be available for autographs, and Falcons cheerleaders, as well as South Forsyth Football players and cheerleaders, will also be on hand. There will be three marching bands, a parking lot and in-store party, games, prizes, Bake Bus slices, trivia and more.

Items will also be raffled off to benefit the No Kid Hungry Campaign. Some of those items include a Matt Ryan autographed helmet, Sean Weatherspoon autographed footballs, Steven Jackson autographed jersey, and tickets for home games.

"As a brand that started in Atlanta, and which has been here for 40 years, we love being able to be a partner with other Atlanta institutions like Coca-Cola and the Atlanta Falcons. This promotion provides loyal fans of all three of our brands something that hasn't been available since 2002: a Falcons player bobble head. We are sure this will be a fan favorite and a high demand item given the phenomenal players featured in and the excitement of this year's Falcons season," said Annica Kreider, VP of Brand Development for Mellow Mushroom.

Read more about marketing and promotions.

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