Rockbot, a jukebox app geared toward bars and restaurants, announced that it has grown more than 10-fold throughout the last year.

Also, its continued partnership with Miller Lite, Rockbot is expanding to more venues across Texas. Rockbot initially teamed up with Miller Lite to bring a "social, mobile and branded music experience" to SXSW 2013 in Austin, which prompted demand for expansion, according to a news release.

Through Rockbot's app, customers can use their smartphones to select the music playing at a venue. Rockbot-enabled bars and restaurants have reported that they attract more customers, who stay longer and spend more on food and drinks.

"Miller Lite wants to give local drinkers a unique and exciting music experience when they're out with friends at their favorite bars," said Royce Wills, MillerCoors general manager, South Texas. "Miller Time has always been about enjoying great beer with your friends, and music plays a large role in creating that social environment at bars. Rockbot makes that music experience more fun and interactive for customers."

Venues can decide to play Rockbot's custom music stations or create their own from more than 12.5 million tracks and more playlists. Rockbot also offers automated playlists by time of day, and a mobile app for designated staff to manage the music via mobile.

Customers use Rockbot's mobile jukebox app to pick songs, vote on upcoming music, interact with other bar-goers, share on social media, and review bar specials. When customers use the app, their song selections and votes show up on Rockbot TV displays at the bar, which is an optional component for the business.

"When customers walk into a bar with their friends and have the opportunity to play their favorite songs while also interacting on their favorite social media platforms, they stay longer and spend more money," said Garrett Dodge, co-founder and CEO of Rockbot.

Read more about mobile apps.

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