Lavu iPad POS has added new customer management solutions, including the ability to pull data such as order history, address and email contact.

According to a news release, this information can be added to a database at the POS terminal and accessed for marketing strategies.

The new tools can be accessed both within Lavu POS terminals and the management control panel. Input fields displayed at the register can be customized and set in the backend control panel. Customer information can include: customer name, street address and zip code, order history, company name, email, birthday for special offers and "how did you hear about us.

"With these features, restaurant owners or their marketing companies can send targeted offers based on customer order history," said Corey Fiala of Lavu Inc. "So if you know a customer has a birthday coming up, you can send them a strategic offer that might bring them in with a group of their friends — who are also potential new customers."

Another recent release from Lavu Inc is its customer facing Registrar App. Lavu Registrar also runs on iPad and iPad mini and lets customers add themselves to the database (email, phone, etc) for exclusive marketing or loyalty offers.

Read more POS news.

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