MasterCard announced it has reached its goal of raising $4 million for Stand Up To Cancer through its Dig In & Do Good campaign.

MasterCard will present the fundraising contribution to SU2C on-field during the 2013 World Series. Through the program, which launched at the MLB All-Star Game in July, MasterCard made a 1-cent donation to SU2C when cardholders spent $10 or more for a meal using their MasterCard cards, up to $4 million.

"We're proving that every penny counts in the fight against cancer and thanks to our generous cardholders we've raised more than $16 million to date for this very important cause," said Craig Vosburg, MasterCard group executive of U.S. Market Development. "Dig In & Do Good is a great example of how we're working to build programs that help our cardholders, issuers and merchant partners come together to stand up for a cause that is personal for so many of us. It's a simple program with a significant outcome."

Throughout the past three years, MasterCard has contributed more than $16 million to SU2C's efforts to raise funds for cancer research.

Read more about cause marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Distribution RFP’s & RFQ’s

http://global.networldalliance.com/new/images/products/6411.png

6411/Distribution-RFP-s-RFQ-s

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

Mexican-Style Meats

http://global.networldalliance.com/new/images/products/6795.png

6795/Mexican-Style-Meats

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.