Beverage, dessert innovation to open Fast Casual Executive Summit

Research over the past year has shown that restaurants serving innovative desserts and beverages are seeing increased traffic and check spend. That trend has inspired this year's Fast Casual Executive Summit to open the event with "New Menu Stars: Beverages and Desserts," a special session to teach attendees how to create, market and launch specialty menu items, said Cherryh Butler, editor of FastCasual.com and hostess of the Summit set for Oct. 13-15 in New Orleans.

"We've been tracking this trend and restaurants serving unique desserts and beverages are ahead of the game," she said. "Whether it's shakes, smoothies, slushy drinks, coffee-infused or adult beverages, this trend is only going to grow."

The panel features several industry experts who have been key players in launching successful dessert and beverages programs, including:

  • Louis Basile, founder of Wildflower Bread Company.
  • Richard Yoo, former McDonald's senior director of new product innovation and marketing.
  • And Ken Kimmel, former SVP, Baskin-Robbins Brand Officer and former VP for Dunkin' Brands.

Moderating the panel is Rolie Zagnoli, managing director of Zagnoli Trading Company, which specializes in helping restaurants create beverage programs. Clients have included McDonald's, Au Bon Pain and Dunkin' Brands.

The panel, Zagnoli said, will help restaurant operators tackle every aspect of creating, launching and marketing dessert and beverages, including:

  • Innovative beverage thinking from concept to customer.
  • Transitional menu thinking from afterthought to key differentiator.
  • Beverages that are on-trend, trend forward and consumer preferred.
  • Identifying and satisfying guest demand moments that can transform your business.
  • Supplier selection and integration.
  • Guest-driven test practices that increase the probability of innovation success.
  • Brand positioning and strategic marketing.
  • And operational and execution excellence.

Registration for the 8th annual Fast Casual Executive Summit is now open at FastCasualSummit.com.

Photo: Courtesy of cutefoodforkids.com.

Related Content

User Comments – Give us your opinion!
Products & Services

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Get more from your restaurant POS with online videos and tutorials

http://global.networldalliance.com/new/images/products/1294.png

1294/Get-more-from-your-restaurant-POS-with-online-videos-and-tutorials

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.