Wisconsin-based Toppers Pizza is on track to break its fundraising record for domestic hunger relief organization Feeding America.

The chain raised $46,328 in 2011, the equivalent of 370,624 meals, and $50,000 in 2012, the equivalent of 400,000 meals, according to a news release.

"We wanted to give back through a method that directly reflected and connected with what we stand for, which is feeding people," said Scott Gittrich, president and founder of Toppers. "Through our partnership with Feeding America, we are able to come together not as one brand, but as one family dedicated to helping fight against hunger in America."

Every dollar donated to Feeding America provides eight meals for families in need, according to the organization. In 2012, Gittrich personally matched 50 cents for every dollar the company raised that year. In order to further drive awareness to the cause, he matched dollar for dollar in December of 2012.

Toppers chose Feeding America as a benefactor because of its commitment to giving back 75 percent of the money raised to the individual market in which it was collected. In order to spread awareness throughout Toppers' units nationwide, franchisees have made Feeding America a focal point at their specific locations, from developing Topperstix eating contests to creating special menu promotions.

Toppers' franchisees have also created special campaigns and partnerships with their local food banks.

"It is extremely important for us to maintain the local focus of our charitable efforts, and Feeding America's ability to honor this priority is a statement of their dedication to this worthwhile cause," Gittrich said. "This is only the beginning of our relationship with Feeding America. As we continue to expand our footprint into communities throughout the nation, we will be able to make an even greater difference through our contributions."

Read more about cause marketing.

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