Getlowfees.com

Chuck E. Cheese's first-ever mobile app, Chuck E.'s Say Cheese!, has been recognized as a Mobile Excellence Awards finalist in the Best Entertainment Related Marketing Campaign category.

The augmented reality app allows users to take photos with an animated version of Chuck E. Cheese. The app also incorporates sharing functionality for users to post the snapshots to Facebook and Twitter or send them to friends and family members through email.

According to a news release, finalists were scored upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, execution and proven market success.

"Our goal was to create a new way for families to engage with our brand. Not only is the app a perfect way for families to capture lasting memories in our stores, it has also allowed guests to connect with Chuck E. in a new way," said Scott McDaniel, CMO of CEC Entertainment Inc.

Winners of the Mobile Excellence Awards will be announced at an awards gala in Marina Del Rey, Calif., Oct. 23.

The app's launch was a reason McDaniel earned a spot on PizzaMarketplace's "Top 11 Trendsetting Executives in Pizza" this year.

Read more about mobile initiatives.

Related Content

User Comments – Give us your opinion!
Products & Services

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

Mobile Ordering

http://global.networldalliance.com/new/images/products/5933.png

5933/Mobile-Ordering

Can you prove your restaurant POS is PCI-compliant?

http://global.networldalliance.com/new/images/products/1292.png

1292/Can-you-prove-your-restaurant-POS-is-PCI-compliant

Thr!ve Point-of-Sale

http://global.networldalliance.com/new/images/products/6811.png

6811/Thr-ve-Point-of-Sale

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Quote decoder: how to compare restaurant POS systems

http://global.networldalliance.com/new/images/products/1290.png

1290/Quote-decoder-how-to-compare-restaurant-POS-systems

PeopleMatter SCHEDULEā„¢

http://global.networldalliance.com/new/images/products/4628.png

4628/PeopleMatter-SCHEDULE

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.