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Paytronix Systems has released a software upgrade that includes two marketing tools for restaurants: Real-Time Behavior-Triggered Messaging and Local Store Marketing, according to a company press release. These features will help restaurant marketers across the country deploy timely, relevant messages based on their guests' actual visit and spend activity, said Paytronix President Andrew Robbins.

"Our customers enjoy double-digit increases in incremental visits and spending when they leverage guest behavior to deliver relevant and timely guest messages," he said.

The new Real-Time Behavior-Triggered Messaging feature enables restaurant marketers to trigger messages once a specific guest behavior occurs. Triggers can be based on behaviors, such as a guest visit, a reward accrual, or the purchase of a specific menu item. The tool can be used for deploying LTO and new-menu-item surveys, communicating reward earnings and distance to the next reward, and reminding guests of existing rewards and expiration dates, Robbins said.

The Local Store Marketing tool allows restaurant managers to send email messages to loyal guests. Implementing this tool maximizes the efficiency of corporate marketing groups, provides a convenient channel for delivering relevant content, and improves relationships for franchisees by enabling them to directly leverage email and reward-program data, Robbins said.

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