Whether it's choosing fries or apples with their burgers or the music playing in the restaurant, guests want to be in charge of everything these days. That trend is why this year's Fast Casual Executive Summit is dedicating a session to teach restaurant operators how to customize their dining experiences, said Cherryh Butler, editor of FastCasual.com and hostess of the 8th annual event Oct. 13-15 in New Orleans.
"It's not enough for restaurants to let customers simply add and subtract from the menu anymore," Butler said. "They want to choose everything from how they order, how they pay and how long they stay."
The session, "Customizing the Guest Experience," features tips on innovative and economical ways to let guests be in charge of their experiences.
Speakers include Alan Hixon, VP of development at MOOYAH, who will speak about the company's use of digital menu boards and music applications; Frank Paci, CEO and president of McAlister's, who will discuss the chain's many ways of giving customers a variety of choices; and Chuck Wall, CEO of MarketPower Group. He will talk about how restaurant owners who understand their customers can increase revenue, grow market share, save money, strengthen relationships and drive profit.
Moderating the panel will be Tom Nix of Scala.