Rewards Network has released a new report, "Why Most Dining Loyalty Programs Fail," that can be downloaded on the company's blog. The report focuses on six reasons most programs fail and how restaurants can succeed, including relevant marketing tactics, engaging with customers and using data to better shape their business, said Rewards Network SVP of Loyalty Megan Flynn, who will moderate a panel at the Fast Casual Summit in New Orleans next week, focusing on how successful dining loyalty programs drive sales by using data. The report will also be distributed at this presentation.

"When a restaurant invests in a loyalty program, they should be sure that it is not only bringing in more customers, but also building loyalty among existing customers. It should focus on rewarding desired behaviors with meaningful rewards," Flynn said.

Rewards Network data shows more than a 22-percent increase in dining activity with loyalty members, who are specifically targeted and rewarded to dine more often based on their past dining activity.

"Most restaurants have some form of a loyalty program, but no proof that it's actually working to build loyalty with their customers. Only concrete data, based on actual consumption, can measure success and help restaurants make informed business decisions," Flynn said.

Read more about customer experience.

Related Content

User Comments – Give us your opinion!
Products & Services

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Chicken

http://global.networldalliance.com/new/images/products/6793.png

6793/Chicken

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

PeopleMatter HIREā„¢

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

Food Cost Management

http://global.networldalliance.com/new/images/products/6401.png

6401/Food-Cost-Management

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.