Photopon, a custom couponing app, has launched version 2.0 of the iOS app in the Apple iTunes Store. Available throughout the U.S., Photopon lets users select nearby deals, attach a personal photo and write a message to create a personalized coupon that can be shared through the app, email, text messages or social networking sites, according to a company press release.

"At restaurants, bars and events, people post photos or 'check-in' because they're having a great time and want to share the experience," said Brad McEvilly, co-founder and CEO of Photopon Inc. "There's a huge missed opportunity for brands to associate themselves with these positive social experiences being shared through social media. Likewise, users need an easy way to immediately 'visually' express where they were when they had these experiences and give due credit to the brands that provided them."

Using the iPhone's location services, Photopon presents a selection of deals from the nearest restaurants, bars, stores and venues, McEvilly said. After choosing a deal, users can snap a photo, type in a message and then share the custom coupon through email, text messages, Facebook or Twitter. Recipients can redeem the coupon for a great deal and a new experience.

"Photopon is a clever way to invite people out, make plans or even joke around with friends," said Michael Gutkin, co-founder and CFO of Photopon Inc. "There are plenty of deals out there, but Photopon provides the only coupons that are open to creativity and flair. This means that a Photopon referral can be relevant and unique in ways that normal digital deals or paper coupons cannot be."

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