NetWaiter, an online ordering service for restaurants, announced the availability of a group ordering feature that the company said allows offices and other groups to place orders more easily.
When a customer places an order on a website using NetWaiter's system, they can select the group order option and invite others to join the group through direct message or email. When a person accepts an invite they are directed back to the restaurant's menu to select their items. Once they finish choosing menu items, those items are sent back to the group organizer who submits and pays for the order.
The organizer can view their group order and the progress of each invitee on the group order status page, which shows the organizer who has accepted or declined the invitation, who is browsing the menu, and the order information from participants that have completed the process.
"Online group ordering is a major convenience to restaurant customers," said Kevin Lewis, NetWaiter's CTO, "and we all know that convenience leads to more business."
In addition to group ordering, the NetWaiter system includes a restaurant management console, email marketing, Facebook integrations, a promotional system, QR codes and a branded mobile site for each restaurant client.
Read more about online ordering.