OrderUp, the mobile and Web-based ordering service, announced that it will be expanding into Southern California through a signed deal with San Diego resident Tracy Olson, who purchased the rights to 37 digital franchise units that encompass over 7,500 restaurants in the San Diego and Orange County markets.

Over the next 12 months, Olson and a team of local franchisees will work with local restaurant owners to get them signed up for the OrderUp online food ordering service. They will focus on building out each individual franchise unit, beginning first in the San Diego market and then expanding into Orange County, the company said in a release.

As part of the OrderUp digital franchise business model, Olson and her team will manage the online needs of restaurants throughout Southern California. OrderUp will provide coaching, training, customer support and the back-end technology that powers the website and mobile app that people use to place orders.

"I have been living in Southern California for over 30 years, having graduated from UCLA, and I have always dreamed of starting a local business," Olson said. "I came across the OrderUp business model and was immediately taken by the idea. This is just the thing that local foodies in Southern California have been looking for."

Read more about online ordering.

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