The biggest challenges most companies face with their social media platforms, loyalty programs, mobile apps and websites are low engagement and low conversion to desired targeted user behavior. While "Build it and they will come" seems to be the default strategy, it has proven to be ineffective, especially in the restaurant space, said Anke Corbin, SVP Sales & Marketing at Splick-it, who moderated a free webinar last week on FastCasual.com. The webinar — "How Gamification can increase User Engagement, Loyalty & Conversion" is now available for free download.
This how-to workshop focuses on the core tenets of gamification, walks through examples of best practices from the restaurant industry and other industries that have used effective gamification implementation and is also a step-by-step training session on how to motivate customers and drive their behaviors, Corbin said.
Viewers will also:
- Learn about gamification, how to use it effectively and how simple game mechanics impact customers' behaviors.
- Receive best practices, tips and tricks based on experience for better engagement and increased conversions.
- And learn ways to set user behavior goals, how to measure behaviors, how to move the needle on targeted behaviors and how to track effectiveness of gamification.
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