Washington, D.C.-based iStrategyLabs has created a beta version of its new PiePal, an Internet-connected button used to order pizza.

According to the iStrategyLabs website, all customers have to do is turn the dial to select the number of pizzas they want to order. They then press the center button to lock in their order. When the LED lights up, the order has been confirmed.

The pizza delivery shows up at their house in about 30 minutes after the button has been pushed.

"It's as simple as that; you just press a button and you get a pizza," the video said.

The website said the PiePal is powered by JavaScript. The company set up an API wrapped around Domino's online ordering system, which "handles everything from finding the closest store to tracking the status of each order."

Check out the video here.

Read more about customer experience.

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