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Domino's Pizza has kicked off its 10th annual Thanks and Giving campaign to raise money for St. Jude's Children's Research Hospital. The campaign runs now through Jan. 5.

This year, Domino's will match dollar-for-dollar all customer contributions up to a total of $250,000.

Domino's customers can donate to St. Jude by ordering the St. Jude Meal Deal — a bundle that includes a medium one-topping pizza, a one-topping Handmade Pan Pizza, a 16-piece order of Parmesan Bread Bites, a two-liter bottle of Coca-Cola and a $1 donation to St. Jude — for $19.99.

Also, Mondays through Thursdays, customers can order one large, three topping pizza for $7.99 and can add another bundle that includes an order of Stuffed Cheesy Bread and a $1 donation to St. Jude for an additional $5.99, for a total cost of $13.98.

Donations can also be made when ordering over the phone, in stores or online at dominos.com.

In 2012, Domino's committed to raising $10 million for St. Jude by 2015, and recently received naming rights to the Assessment and Triage Clinic Delivered by Domino's on the St. Jude campus in Memphis, Tenn. Last year, Domino's raised more than $3.6 million toward the $10 million goal.

"I am proud that we are working with our customers across the country to move forward toward our goal of raising $10 million for St. Jude Children's Research Hospital," said J. Patrick Doyle, Domino's Pizza president and CEO. "By supporting the hospital's research and breakthrough discoveries through St. Jude Thanks and Giving, we have a real opportunity to make a significant impact on the children and their families."

Read more about cause marketing.

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