Yum! Brands has announced that it is directing $1.5 million from its World Hunger Relief global effort to provide food to families affected by the recent typhoon in the Philippines. The funds will help the United Nations World Food Programme feed those in urgent need of food assistance.

According to the National Disaster Risk Reduction and Management Council, 9.6 million people are affected across 41 provinces, with more than 615,000 people displaced. These preliminary figures will likely increase as more information becomes available.

"The situation in the Philippines is devastating, and our sympathies go out to everyone impacted by the typhoon," David Novak, chairman and CEO of Yum! Brands, said in the announcement. "The $1.5 million that we are sending will provide more than 6 million meals to those in need."

With more than 385 restaurants in the Philippines, Yum! is also providing up to $50,000 through its Yum! Family Fund to help employees and their families affected by the storm get assistance.

Read more about cause marketing.

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