In response to Typhoon Haiyan which affected millions of people across the Philippines, Boston Pizza and the Boston Pizza Foundation have announced a national fundraising initiative to support relief efforts. On Nov. 25, participating Boston Pizza locations across Canada will donate $5 from the sale of every medium or large pizza sold that day. Each $5 donation will be matched by the Boston Pizza Foundation, up to $50,000.

Guests may also make donations in restaurants and online at bostonpizza.com/en/bp-foundation/ until the end of November.

Read more about cause marketing.

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