Pizza Hut announced that it will designate a percentage of its World Hunger Relief donations through Yum! Brands to recovery efforts in the Philippines following Typhoon Haiyan.

The World Food Programme estimates that roughly 2.5 million survivors from the typhoon that hit earlier this month were still in need of food. As a result, between now and Nov. 27, a percentage of World Hunger Relief donations received on will be solely directed toward food relief in the Philippines.

According to the National Disaster Risk Reduction and Management Council, 9.6 million people are affected from the typhoon across 41 provinces, with more than 900,000 people displaced.

"The purpose and intent of our partnership with the World Food Programme is to provide relief through food to those most in need, and nowhere is that need more urgent now than in the Philippines," said Scott Bergren, president and CEO, Pizza Hut. "We're thankful to the World Food Programme for providing us the opportunity to reach so many people and our thoughts and well wishes go to the displaced people of the Philippines."

Read more about cause marketing.

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