Since its recent posting, the online commercial featuring Jean Claude Van Damme doing the splits on two moving Volvos has generated more than 48 million YouTube views.
Michigan-based Hungry Howie's has created its own version of the feat, titled Hungry Howie's Epic Split, and featuring an onion and parmesan cheese splitting on 5 feet of the brand's signature flavored crust.
The parody was created by Howie's ad agency DBA Worldwide, based out of Rochester, Mich.
Check out Hungry Howie's new ad:
Read more about marketing and branding.