Domino's Pizza today kicked off its Global Domino's Week, featuring 50-percent off menu-priced pizza in 42 countries. The third annual promotion is held via Domino's Facebook pages in participating countries.

The number of countries has more than doubled from the 19 that participated in Domino's inaugural global event in 2011.

In the U.S. Domino's is offering half off all online pizza orders for an entire week, running until Dec. 8. To get half off menu-priced pizza ordered online, customers can use the code 50OFF on or on any of the company's digital ordering channels.

While the event is valid only for online pizza orders in most countries — including the U.S. — select countries that don't have online ordering capabilities will be taking part for the first time as well, offering the deal over the phone and in-store.

"Expanding our third annual global event from Global Domino's Day to Global Domino's Week is an exciting opportunity for us," said Russell Weiner, Domino's Pizza chief marketing officer. "I am glad we can bring all Domino's fans together to celebrate the brand around the world with this fantastic offer."

To join the global party, customers should visit their country's Domino's Facebook page to see if it's participating. Once there, fans can interact with a special tab that will allow them to claim the offer and also "swap faces" with other Domino's team members and customers across the world, using photos from Facebook profiles. U.S. customers who use the face swap tool will be entered for a chance to win free pizza for a year. Domino's will give away a year of free pizza to one U.S. customer each day of Global Domino's Week.

Read more about marketing and promotions.

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