Papa John's is encouraging customers to join its team for its Red Kettle fundraiser, which benefits the Salvation Army. Those who participate in the Online Red Kettle campaign — onlineredkettle.org/papajohn — will receive a 25-percent off online coupon for Papa John's orders by Jan. 3.

Customers who join the cause can set a fundraising goal and encourage their family and friends to help. The top fundraising team will win a $500 Papa John's gift card.

Read more about cause marketing.

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